Born from a conviction.
Growing with purpose.
ADDS was born from the conviction that Artificial Intelligence, Data and Digital should be accessible to any person or company, regardless of size or budget.
WHAT DEFINES US
“We believe technology should serve people. Not the other way around.”
In a world where AI, data and digital have become buzzwords, ADDS exists to make sure these technologies reach the people who really need them, with clarity, rigour and a concrete purpose.
Our mission
To take innovation where it's needed and to those who want to evolve, through accessible, purpose-driven technology solutions.
Our vision
To democratise access to artificial intelligence, data and digital, so no organisation gets left behind because the right technology wasn't within their reach.
Our purpose
To prove that technology can be done differently: with humanity, with closeness, and within reach for everyone.
João Marques
Founder & Technology Consultant
“I built ADDS to break down barriers: between people and technology, between talent and opportunity, between work and freedom. To prove that innovation is for everyone. And that people are worth their character, not their CV.”
Who is behind
ADDS?
Founded and led by João Marques, ADDS was born from a real journey inside technology. Before creating it, João built a data department from scratch, designed forecasting algorithms that came to decide how products were distributed across 1,200 stores, and led an entire department from Excel spreadsheets to dynamic reporting. He has worked in distribution, healthcare, technology consulting and energy.
That diversity made clear what he wanted to build: a place where SMEs and professionals without large technical teams find technology within their reach, where every project starts by listening before proposing, and where whoever delivers stays close afterwards. And with one standard that is not up for negotiation: what leaves here has to survive being challenged. ADDS was born from that, with a simple method: listen first, propose later.
ADDS is led by João: the technical foundation of someone who works with data every day, the closeness of someone who speaks plainly, and the perspective of someone who thinks about the business before the technology. When a project calls for more hands, or skills that are not his, a network of specialist partners comes in, always under his direction.
What defines us
More than statements, these are the principles that guide every decision, from the first conversation to ongoing support.
Humanity & Inclusion
We believe in people above all else. We value character, empathy and authenticity, and we build technology to be accessible to everyone, with no barriers of size, budget or technical knowledge.
Freedom & Flexibility
We respect each client's time and way of working. We work remotely, at the pace your project needs, and we adapt to your context instead of making you fit a process that is not yours. Autonomy and clarity above all.
Excellence & Rigour
We pursue excellence in everything we do, with precision, professionalism and full commitment to the outcome. Technical rigour isn't optional, it's the foundation of everything we build.
Innovation with Purpose
We don't innovate for the sake of it. We build technology that solves real problems and improves the lives of people and companies, whatever their size, location or resources.
Transparency
We communicate clearly, own our mistakes, and share both what we know and what we don't. Trust is built on honesty, not on empty promises.
Continuous Learning
We grow every day. We value curiosity, knowledge sharing and continuous evolution, no elitism, no barriers.
The best way
to get to know us
is to talk.
A 30-minute Discovery Session, free and with no obligation. We listen to your context and give you an honest perspective.
We talk, we listen, we give direction. No obligations at the end.